The conception, and unexpected birth of ReputationU, happened during a very uncertain and tumultuous time. In March 2020, the world as we knew it changed…drastically. Businesses across the world, including ReputationU’s parent company ReputationUs, faced making some incredibly daunting decisions. Critical choices included 1) stay the course and ride out the pandemic storm, 2) accept the possibility of closing indefinitely and/or 3) reevaluate our offerings and pivot to something new.
We decided to reinvent ourselves. And wow…did we ever!
ReputationU: Helping Leaders Help Themselves
Inspired by how countless leaders and companies shifted during past crises to not only stay alive, but thrive, we closely evaluated the immediate and imminent needs of today’s market to bring forward ReputationU’s unique offerings. The demand for reputation management and crisis response continues to be high. Rather than being an unused insurance policy, protecting an organization’s reputation in the wake of a crisis is now a “must have” for protecting its bottom line. But beyond servicing companies, the time is right to help them help themselves.
While the ReputationUs team of experts will continue to provide reputation management and crisis response, ReputationU will instruct and transform individual corporate professionals (Protector Pro), entire corporate teams (Protector Enterprise) and ambitious undergrad and post-grad students (Protector Student) by providing the tools needed to become certified Reputation Protectors.
What Makes ReputationU Qualified?
When it comes to safeguarding corporate reputations and navigating crises, our experienced team has been in the eye of many storms in its collective 100+ years of work. Spanning the 1992 race riots in Los Angeles; 9-11 in 2001; hurricane relief efforts in 2005; the financial crisis of 2008; and today’s issues including COVID-19, social justice, corporate malfeasance, political strife, unemployment, active shooters and ongoing cyber attacks, we have been called upon to serve over and over again. We have solidified our standing as one of the nation’s most experienced reputation management, public relations and crisis management firms.
Our team has refined the art of managing corporate reputations before, during and after a crisis into a well-honed specialty. With his humble approach backed by decades of experience, Casey Boggs, founder & president of ReputationUs and ReputationU, says, “Far be it from me to instruct corporate leaders or organizations what they should be doing operationally. But when it comes to reputation management and crisis response, we can offer plenty of insights from our previous performances to navigate through today and tomorrow’s crises.”
A Reputation Is Born
The great Winston Churchill once said, “Never let a good crisis go to waste.” Well, we answered today’s crises and gave birth to ReputationU. We strongly believe the certified courses will benefit C-Suite executives, corporate teams and the next generation of leaders.
While the our team continues to be the “North Star” navigator for organizations, we hope the birth of ReputationU will empower you to be an immediate and long-term Reputation Protector.